Competitive Intelligence (CI) (Lahore)

June 02 – 03, 2025

Venue: PIM, Lahore.

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COURSE DESCRIPTION

There is a Chinese saying:

Know thy-self, know thy competition, and get right almost every time.

Know thy-self, not know thy competition, and get it right about half the time.

Not know thy-self, not know thy competition, and get it wrong almost every time.

This process requires that we go from data to information to intelligence. Here is a basic example:

Data                         Prices for out products have dropped by 5%

Information            New offshore facilities have lower labor costs

Intelligence            Our key competitor is about to acquire a facility in India that will…………

COURSE CONTENTS

• Language of Business Intelligence
• Importance of Competitive Intelligence
• The Intelligence Cycle
• Identifying Information Needs
• Filtering Information
• Best Practices
• Analytical Models for CL
• Counter Intelligence

TARGET AUDIENCE

This Course is recommended for senior managers, decision makers, head of departments, and executives who are seeking an introduction to intelligence operations and are contributing significantly in the long. term.

Note: The Fee is Exclusive of GST.

About Instructors

Muhammad Syed Ul Haque

Finance & Strategic Management

Working as a Executive Director at PIM. His areas of specialization are Finance and Strategic Management.

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