Professional Diploma in Corporate Communication (PIM, Karachi)

INTRODUCTION

The Diploma offers the comprehensive knowledge and understanding of the corporate communication field. The program incorporates the practice of public relations, advertising, marketing, management, psychology, IT, law, and ethics among others. This multidisciplinary program is designed to give participants the extra edge in their careers.

The Diploma is aimed at those who want a qualification in Corporate Communication. The program should provide an understanding of the fundamentals of communication, develop and enhance corporate communication skills as well as develop maturity towards a more independent thinking and judgement.

OBJECTIVES

• Apply different techniques and tools to implement an effective corporate communication program
• Plan and execute corporate communication programs and campaigns internally and externally
• Identify and utilize specialist areas in corporate communication
• Employ corporate communication in new organizational developments

PROGRAM CONTENTS

1. Essentials of human communication
2. Psychology of communication
3. Intercultural communication
4. Corporate communication and its complications
5. Seven C’s of effective communication
6. Good news, bad news, and persuasive messages
7. Letters, memos, faxes, e-mails, SMS, Tweets, and WhatsApp texts
8. Reports and proposal
9. Meeting documents
10. Newsletter, Brief, Press release, Job description, and Form
11. Content writing
12. Contemporary Advertising
13. Public relations and Media
14. Crisis communication

METHODOLOGY

Lecture, group discussion and assignments, case studies, videos, and guest speaker’s sessions

PROGRAM DURATION/DAYS

The program is of three-month duration. Classes will be held on Saturday (02:00 pm to 08:00 pm).

PARTICIPANT PROFILE

• Corporate Communications Specialists
• Media and Communications Managers
• Fundraising Managers
• Digital and Social Media Managers
• Social Media Specialists
• Media and Communications Managers
• Marketing Communications Managers
• Public Relations Managers
• University graduates seeking employment in public relations and media

LEARNING INVESTMENT

Rs. 33,000/- learning investment includes certificate, hands-on training, participant training kit and business networking. (Fees are Exclusive of All Taxes)